Martin Barden, Director
Martin established Culture Consultants Ltd in 2012. He has held senior roles at Tate, the Royal Albert Hall, and Sadler’s Wells in London, and the Museum of Contemporary Art in Sydney. He has directed and developed complex ticketing and membership operations, sponsorship and philanthropy programmes, retail and catering contracts. During his time at Tate he led Tate Membership & Ticketing to become a c.£15m business. At the heart of his work is the development of effective customer relationship management programmes to create a lifetime value proposition with continual revenue generating impact.
Martin has presented his vision for the cultural sector at many international conferences, including in London, Amsterdam, Madrid, Edinburgh, Vienna, Dublin, Sydney and Canberra.

Jess Gillham, Marketing Associate
Jess is a specialist in membership and loyalty marketing. During her nine years at Tate, Jess led on and delivered outstanding marketing strategies to help make Tate Members the largest scheme of its kind in Europe. Particular areas of expertise include customer relationship management and leading database segmentation modelling projects, brand development, website redesign as well as membership acquisition, retention and reactivation marketing campaigns.

Jess has delivered consultancy projects for the V&A, British Library, 14-18 NOW, Women’s Equality Party, Design Museum, Museum of Garden History and South London Gallery.

Ray Cansick, Project Manager & IT Consultant
Ray is a chartered accountant by background and worked for EY (Ernst & Young) for 28 years, initially as an accountant but then in various IT management and leadership roles, working at the global level for 15 years. He has extensive experience managing programmes and projects, and also leading teams of project managers and business analysts, and being a member of project boards. More recently Ray has provided consultancy services to a number of not-for-profit organisations including the implementation of a CRM solution, new accounting software, an organisation-wide IT/IS review, IT/IS strategy development, the implementation of short term improvements and a new strategic software solution. 

Frank Howarth, Associate, Australia
Frank has extensive experience in the cultural and environment sectors, and previously in industry, technology and transport policy.
Frank was Director of the Australia Museum (Sydney), and Director of the Sydney Botanic Gardens and Domain Trust. He also helped to establish the NSW Department of Environment and Conservation.
He has particular strengths in building audiences and participation for culture, science, recreation and leisure organisations, and in the strategy of cultural place and precinct making in towns and cities. He has worked to achieve organisational change to be more relevant, productive and sustainable, including building new audiences and wider community engagement. Frank has guided organisations through changing funding sources, including commercial, sponsorship and philanthropic revenue streams.

Our Team


Martin Barden, Director
Martin established Culture Consultants Ltd in 2012. He has held senior roles at Tate, the Royal Albert Hall, and Sadler’s Wells in London, and the Museum of Contemporary Art in Sydney. He has directed and developed complex ticketing and membership operations, sponsorship and philanthropy programmes, retail and catering contracts. During his time at Tate he led Tate Membership & Ticketing to become a c.£15m business. At the heart of his work is the development of effective customer relationship management programmes to create a lifetime value proposition with continual revenue generating impact.
Martin has presented his vision for the cultural sector at many international conferences, including in London, Amsterdam, Madrid, Edinburgh, Vienna, Dublin, Sydney and Canberra.

Jess Gillham, Marketing Associate
Jess is a specialist in membership and loyalty marketing. During her nine years at Tate, Jess led on and delivered outstanding marketing strategies to help make Tate Members the largest scheme of its kind in Europe. Particular areas of expertise include customer relationship management and leading database segmentation modelling projects, brand development, website redesign as well as membership acquisition, retention and reactivation marketing campaigns.

Jess has delivered consultancy projects for the V&A, British Library, 14-18 NOW, Women’s Equality Party, Design Museum, Museum of Garden History and South London Gallery.

Ray Cansick, Project Manager & IT Consultant
Ray is a chartered accountant by background and worked for EY (Ernst & Young) for 28 years, initially as an accountant but then in various IT management and leadership roles, working at the global level for 15 years. He has extensive experience managing programmes and projects, and also leading teams of project managers and business analysts, and being a member of project boards. More recently Ray has provided consultancy services to a number of not-for-profit organisations including the implementation of a CRM solution, new accounting software, an organisation-wide IT/IS review, IT/IS strategy development, the implementation of short term improvements and a new strategic software solution. 

Frank Howarth, Associate, Australia
Frank has extensive experience in the cultural and environment sectors, and previously in industry, technology and transport policy.
Frank was Director of the Australia Museum (Sydney), and Director of the Sydney Botanic Gardens and Domain Trust. He also helped to establish the NSW Department of Environment and Conservation.
He has particular strengths in building audiences and participation for culture, science, recreation and leisure organisations, and in the strategy of cultural place and precinct making in towns and cities. He has worked to achieve organisational change to be more relevant, productive and sustainable, including building new audiences and wider community engagement. Frank has guided organisations through changing funding sources, including commercial, sponsorship and philanthropic revenue streams.

Clockwise:
Martin Barden, Director
Jess Gillham, Marketing Associate
Ray Cansick, Project Manager and IT Consultant and Frank Howarth, Associate, Australia 

Our Team


Martin Barden, Director
Martin established Culture Consultants Ltd in 2012. He has held senior roles at Tate, the Royal Albert Hall, and Sadler’s Wells in London, and the Museum of Contemporary Art in Sydney. He has directed and developed complex ticketing and membership operations, sponsorship and philanthropy programmes, retail and catering contracts. During his time at Tate he led Tate Membership & Ticketing to become a c.£15m business. At the heart of his work is the development of effective customer relationship management programmes to create a lifetime value proposition with continual revenue generating impact.
Martin has presented his vision for the cultural sector at many international conferences, including in London, Amsterdam, Madrid, Edinburgh, Vienna, Dublin, Sydney and Canberra.

Jess Gillham, Marketing Associate
Jess is a specialist in membership and loyalty marketing. During her nine years at Tate, Jess led on and delivered outstanding marketing strategies to help make Tate Members the largest scheme of its kind in Europe. Particular areas of expertise include customer relationship management and leading database segmentation modelling projects, brand development, website redesign as well as membership acquisition, retention and reactivation marketing campaigns.

Jess has delivered consultancy projects for the V&A, British Library, 14-18 NOW, Women’s Equality Party, Design Museum, Museum of Garden History and South London Gallery.

Ray Cansick, Project Manager & IT Consultant
Ray is a chartered accountant by background and worked for EY (Ernst & Young) for 28 years, initially as an accountant but then in various IT management and leadership roles, working at the global level for 15 years. He has extensive experience managing programmes and projects, and also leading teams of project managers and business analysts, and being a member of project boards. More recently Ray has provided consultancy services to a number of not-for-profit organisations including the implementation of a CRM solution, new accounting software, an organisation-wide IT/IS review, IT/IS strategy development, the implementation of short term improvements and a new strategic software solution.